The web has enabled non-profit organisations to be able to communicate their missions more effectively and efficiently with their target audiences, being able to engage with their audience easier and fostering communities through innovative online strategies that help strengthen the organisations core value and gain further growth in community.
Another way that the web has helped non-profit organisations is being able to promote events that the organisation is holding up, this also helps the organisation get closer to it’s either target people or to help gather potential volunteers. A website will also help an organisation to communicate and update its audience with any news that may be happening.
A non-profit organisation that uses the web in an effective way to help further their community and help their cause with creative layout and ideas is Fair Trade International. Their website communicates their values clearly by using their layout to guide the audience’s eyes with different headline with how their cause and organisation has helped worldwide (1). The web had made it possible by providing a more creative layout that helps the hierarchy of the website, using pictures and bold headlines to further highlight their cause, it effectively uses the cause to their advantage to attract a diverse audience, like coffee enthusiasts to environmental advocates, allowing each audience group to clearly see their own personal interests.
Further scrolling of their website allows the audience to educate themselves on what Fair Trade International is about, using a box method to effectively separate their two main helpers into two categories ‘for producers’ and ‘for businesses’ (2) that makes it clearly known to audience who the organisation is aimed to help at. This helps to further educate and enlighten audience that there are two main categories that are equally important to the main cause of the organisation.
Another non-profit organisation that uses their website in clever ways is the Butterflies Memory Loss Support Group that is located in Hull and is all about helping and supporting patients with dementia. Scrolling through their website the layout’s purpose becomes clear, (3) the consistent banner that stays on the top even while users are scrolling through helps with users feeling like they always have support and are never alone and have someone to turn to which is crucial for their core purpose and target audience that might need a consistent reminder for support and help.
Overall, the web has helped different non-profit organisations with being able to effectively communicate and express their goals, purposes, and values to their target audiences, allowing organisations to use visual aspects to better their look and gain more volunteers.
1 & 2 -FairTrade International (2024) Website. https://www.fairtrade.net [Accessed 03 Nov 2024].
3 – Butterflies Memory Loss Support Group (2024) Website. https://www.butterflies.org.uk [Accessed 03 Nov 2024].