Eco Future
The first mood board I made is the ‘Eco Future’ one, with their goal of emphasizing their commitment to environmentally friendly energy. Using online images to create a mood board that strongly focuses on eco friendliness, since the company focuses on providing energy the lightbulb with the house (1) symbolizes that energy providing aspect whereas, the image underneath with the light bulb in the ground (2) shows the fact that it’s still energy providing but its ecofriendly with the tree inside. Moving on, there is a potential look of what an app for this company will look like with solar energy, energy saving and renewable energy panels (3). Underneath that there is a colour palette that is all green shades (4) that immediately makes users think of nature, the same with the leaves outlines next to it (5).
1 – Green eco-friendly concept. Concept image of green eco-friendly home icon inside of a light bulb. Found at: https://www.dreamstime.com/stock-photos-green-eco-friendly-concept-image28430503 [Accessed 03 January 2025.]
2 – The Importance of renewable energy found at: https://perfectsenseenergy.com/the-importance-of-renewable-energy/ [Accessed 04 January 2025.]
3 – Solar energy, Energy saving, Renewable energy. UX, UI, GUI line art vector illustration found at: https://www.dreamstime.com/solar-energy-saving-renewable-ux-ui-gui-vector-illustration-line-art-image134444200 [Accessed 07 January 2025.]
4 – Palitra on Twitter found at: Palitra on Twitter [Accessed 07 January 2025.]
5 – Simple leaves icon PNG Design found at: https://www.vexels.com/png-svg/preview/156337/simple-leaves-icon [Accessed 07 January 2025.]
Cab-E Online
Moving on, the next mood board is ‘Cab-E Online’ that is for a local taxi firm. This company would be an app design so that users can use it on their mobile phones. Due to that there is multiple examples of what a taxi ap design will look like and what will be included in it such as ‘trip history’ or ‘favorite spots.’ The usual colour that users associate with taxis is yellow which is why a lot of the design and even apps used in the apps are yellow. A feature that would be really useful for users is the one on the top left (1) where they can see the history or basic information of their assigned driver.
1 –How to Build a Taxi Booking App? A Complete Guide (Updated) found at: https://www.linkedin.com/pulse/how-build-taxi-booking-app-complete-guide-updated-bytes-technolab [Accessed 07 January 2025.]
Taxi app UI design template found at: https://uizard.io/templates/mobile-app-templates/taxi-mobile-app [Accessed 07 January 2025.]
UK’S Leading Minicab Comparison Platform found at: https://www.trip-taxis.com/?gad_source=1&gbraid=0AAAAAD8TJx9y-wdPR6Knri4mw_HyPo6p8&gclid=EAIaIQobChMIq5fBn7WdigMVUpRoCR1Zcwh9EAAYASAAEgKqBvD_BwE [Accessed 07 January 2025.]
Start Your Own Online Taxi Service With A Car Booking App Like Gett Taxi found at: https://www.linkedin.com/pulse/start-your-own-online-taxi-service-car-booking-app-like-kalyani-t [Accessed 07 January 2025.]
List of best Taxi Booking apps found at: https://www.appindia.co.in/blog/list-of-best-taxi-booking-apps/ [Accessed 07 January 2025.]
Influent Hull
Going into the final mood board before the chosen one, this one is about ‘Influent Hull’. The ‘start-up’ (1) image is a potential example of a logo that emphasizes the talking that goes into consulting, underneath that (2) there is a mind map that includes all the things that go into consulting for better understanding of what it is. Next to that mind map there is an example of what a consulting app would look like (3) as well as another example on top (4).
1 – Consulting logo design found at: https://looka.com/logo-ideas/consulting-logo-design [Accessed 05 January 2025.]
2 – HR consultants found at: https://www.linkedin.com/pulse/hr-consultants-faisal-sarwar?trk=pulse-article_more-articles_related-content-card [Accessed 02 January 2025.]
3 – ConsultantApp found at: https://lvivity.com/project/consultantapp [Accessed 01 January 2025.]
4 – Konsult App found at: https://www.behance.net/gallery/90267255/Konsult-App?locale=cs_CZ [Accessed 07 January 2025.]
Business Consultancy Service found at: https://www.indiamart.com/proddetail/business-consultancy-service-22605470973.html [Accessed 04 January 2025.]
Chosen Company
The final mood board and the chosen company is ‘Eco Future’ however, since the main colours (1 and 2) for the app, logo and overall look of the design are green I have renamed it to ‘Green Future’. The ideas for the app design (3) focus on showcasing a graph for each week/month and year that will show the eco-friendly energy progress the company has made to the users. As well as a detailed report that will show in a timeline through the year the stats in a visual way. Next to that on the right side (4 and 5) it’s different design ideas for a logo and icons, with the leaves and the green earth for the logo really emphasizing what the company stands for and is aiming to achieve.
1 – Palitra on Twitter found at: Palitra on Twitter [Accessed 07 January 2025.]
2 – Healthy Leaves color combination found at: Color Combination Healthy Leaves – Canva’s Design Wiki [Accessed 05 January 2025.]
3 – Forest to Pomodoro Timer: The top free Android apps to help manage your time better found at: Forest to Pomodoro Timer: The top free Android apps to help manage your time better | Technology News – The Indian Express [Accessed 07 January 2025.]
4 – Recycle found at: Logo Maker | Create Your Free Logo | BrandCrowdBrandCrowd [Accessed 07 January 2025.]
5 – Recycle nature eco leaf logo design Free Vector and Free SVG found at: recycle nature eco leaf logo design 11014592 Vector Art at Vecteezy [Accessed 07 January 2025.]
FigJam board – Mood Boards – FigJam