All used videos are taken from Adobe Express media founder.
Both videos have the likes, comments and share functions at the right side just like a Instagram reel will have with numbers under them as well as three dots and the logo of the company at the bottom with the name next to it and the follow button.
Video 1
The first video is a collection of multiple short videos cropped into a story size so that they fit the dimensions of the video, using the fade effect on all of them to create a reel shows all the different aspects that the company is doing and trying to achieve. The workers working on solar panels, the wind energy, and videos of nature, all these things come together to form what the company is about and aims to do, the goal of it. All these videos use the fade animation option that Adobe Express provides, with the timings making a seemingly smooth transition between the videos until the end. At the end there is a circle video at the top with a colour background (all colours used for the text and background are the brand colours that have been used throughout the designs) and the text fades in. With the word play it immediately shows the users what the company stands for, aiming to get to a green future everyday, getting closer every day with their help. With the play of words that includes the company’s name it makes the users remember the company’s name more which creates a recognisable brand.
Video 2
Unlike the first video, the second video only uses two videos changing the video in the last five seconds. Once again using the fade animation from Adobe Express to create a smooth transition. This video is more heavily focused on text, using the first video of workers talking while in front of a wind energy source, using the lightest green from the brand colours to start fading in the text at the top making sure that the text is still visible for users. There is around a second pause between each word fading in so that it makes th easers stay to see the full message of the reel which will make them watch it all. Not wanting the text to be only one colour the word ‘green’ uses all the signature colours to add a contrast to the light green text. In the last seconds the video changes to wind energy sources moving with the company’s name at the top in larger size letters and a saying at the bottom that is in smaller size to not take away from the name at the top, telling users to make the future greener with us.