Animation Storyboard

(First five seconds, how the ad starts, introducing the cans and name.)

For the first five seconds of the ad the idea is that the two different flavored cans come out together. One from the top and the other from the bottom and they stop for a second in the middle without rotating to revealing the name of the flavors. Then they continue to move up/down until they disappear from view. The blue is the blueberry flavour, and the orange is the orange flavour.

(Five seconds, adding in spinning fruits and the cans rotating to show the labels.)

As the ad continues, for the next five seconds blueberries and oranges will come from the side and rotate in a circle in front of the camera while the cans come up from the bottom of the screen and stop in the middle of the rotating fruits, and while in the middle the cans will rotate their position to have movement and then the next few seconds will appear.

(Three seconds, showing more of the fruits but the fruit that is the cans flavour is next to the right can.)

When the cans disappear from the last scene they will reappear once again from the bottom of the screen one of them a bit higher than the other to create some contrast while the fruit that is in the cans flavour will also appear alongside the cans and both the cans and the fruit will rotate slightly to create continuity across the screen from before and moving forward.

(Three seconds, just one of the cans sliding into view to show the viewers a more close up of the design and label.)

The next three seconds of the ad will be of the blueberry flavoured can sliding into the scene doing a 360 before coming to a stop in the middle of the scene. A short moment of the ad where the label will be more visible. Aiming to make the sliding and rotating very smooth and effortless. It will also only be one of the cans since the other scenes have focused on both of the flavours.

(Three seconds, one of the cans getting smaller until it disappears and the fruit appears small and gets bigger, the metamorphosis part of the animation.)

The next part of the ad will be the metamorphosis part of the animation, where the blueberry can will start from the middle of the scene and start getting smaller until it completely disappears from view and where the can was a blueberry will start of small and continue to grow until it becomes big enough for the camera to create the metamorphosis of one thing turning into another.

(Five seconds, the blueberry can appearing from the bottom with ‘BLUEBERRY’ text wrapping around it before the text goes up and the can goes down.)

Next, the blueberry can will move from the bottom to the middle of the camera and while the can is moving 3D text that writes ‘BLUEBERRY’ will come from the bottom as well and spin around the can while the can is rotating until it stop a second before the can drop down and the text moves up and disappears from view.

(Five seconds, the orange can appearing from the bottom and the text appearing from the top from where the ‘blueberry’ text disappeared into.)

For the final five seconds of the animation, it will be the same as the last but this time it will be the orange flavoured can coming from the bottom while the text ‘ORANGE’ will come from the top so that it’s like a continuation of the previous scene where the text disappeared from the top this time it will appear from the top and disappear at the bottom.

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