Category Development Log

Poster 1 For my first advertising poster I wanted to use the idea of how it feels for people not speaking a language to hear that language being spoken. For that I used the brush tool to create two bodies…

Master Composition Grid Before starting my editorial information pages I had to create a master composition grid that will be used as a template for the pages. When creating the grid I wanted to make sure the logo is always…

Name for the logo When deciding on a name for the logo I was thinking of 5 different options. I wanted the name to be conceptual, so it needed to have two ideas combined together to create the perfect name…

Font Page When deciding the font for the typographical graphic standards that will be used throughout the entire project I wanted to go for a simple and minimalistic type of typeface because then the viewers can focus more on the…